Dr. Folta’s
presentation at the World Food Prize Side Event focused on building trust with
consumers.
October 12, 2016…Des Moines, Iowa: For the seventh year
in a row, the winner of the Borlaug CAST Communication Award (BCCA) was honored
at a World Food Prize side event, and this year’s recipient—Dr. Kevin Folta—gave
a memorable keynote address: Unveiling
Our Halo—Building Trust with a Concerned Consumer.
As the Chair of the Horticultural Sciences
Department at the University of Florida’s Institute of Food and Agricultural
Sciences, Folta conducts research, educates students, and communicates
important concepts about science and the public. With a wide following on
social media, he participates actively in the public forum about a variety of
topics related to agricultural biotechnology. His curriculum vitae is filled
with impressive publications, presentations, and awards—including the National
Science Foundation CAREER Award, the Howard Hughes Medical Institute Award for
undergraduate mentoring, and the University of Florida Research Foundation
Award.
Recipients
of CAST’s annual award are science/ag experts who demonstrate an ability to
communicate through written material, public presentations, and various forms
of media. Folta’s blog (Illumination)
covers recent events at the interface between society and science, and his
weekly podcast (Talking
Biotech) discusses genetic improvements in agriculture and
medicine. He has designed a communication workshop that teaches scientists how
to properly engage a skeptical public. According
to Dr. Jack Payne of the University of Florida, “Kevin Folta has done as much
as anyone in the past decade to help the public understand the biotechnology
behind its food.”
And many agree with Julie Borlaug Larson’s observation: “He has not shied away
from controversial subjects and has often been the number one target of the
anti-science movement on behalf of all of us who support biotechnology.”
After a breakfast sponsored by
DuPont, the session began with short remarks by CAST Executive Vice President
Kent Schescke and DuPont Pioneer’s Vice President of Research and Development
Neal Gutterson. Julie Borlaug Larson of the Norman E. Borlaug Institute for
International Agriculture spoke about Folta’s communication abilities. “My
grandfather would choose Kevin for the award,” she said. Then Crispin Taylor—Executive
Director of the American Society of Plant Biologists—introduced the award
recipient.
Dr. Folta’s presentation centered on
the challenges scientists and the agricultural community have when working with
a concerned public. He thinks scientists must explain the evidence-based risks
and benefits of agricultural biotechnology, and that can be tough to do in an
age of misinformation. “Lead with your ethics—facts by themselves won’t work,”
said Folta. “We need to listen, explain, and gain their trust by developing a
shared understanding.”
(left to right: Neal Gutterson, Sally Rockey, Kevin Folta, Amit Dhingra, and Todd Peterson)
Following Folta’s speech, Sally Rockey—Executive Director, Foundation for Food and Agriculture Research—spoke about Feeding Innovation to Feed the World: Benefits of Public-Private Partnerships. Rockey focused on the boundless opportunities for scientific innovation and advancement that can be unlocked when the public and private sectors cooperate. “Ag is the place to be,” said Rockey.
Todd Peterson—a business development expert with SUSTAIN, a Land O’ Lakes company—used his expertise as the Chair of CAST’s Ag Innovation Series to emphasize the importance of technology as he introduced the lead author for the series keynote paper, Technologies on the Shelf. Amit Dhingra—Associate Professor of Genomics and Biotechnology at Washington State University—spoke about The Need for Agricultural Innovation to Sustainably Feed the World by 2050: Technologies on the Shelf. Dhingra maintains that we have many useful biotech crops that are sitting on the shelf. He gave a preview of the forthcoming CAST paper that will examine known agricultural and food technologies that are underutilized or not used at all.
Following Folta’s speech, Sally Rockey—Executive Director, Foundation for Food and Agriculture Research—spoke about Feeding Innovation to Feed the World: Benefits of Public-Private Partnerships. Rockey focused on the boundless opportunities for scientific innovation and advancement that can be unlocked when the public and private sectors cooperate. “Ag is the place to be,” said Rockey.
Todd Peterson—a business development expert with SUSTAIN, a Land O’ Lakes company—used his expertise as the Chair of CAST’s Ag Innovation Series to emphasize the importance of technology as he introduced the lead author for the series keynote paper, Technologies on the Shelf. Amit Dhingra—Associate Professor of Genomics and Biotechnology at Washington State University—spoke about The Need for Agricultural Innovation to Sustainably Feed the World by 2050: Technologies on the Shelf. Dhingra maintains that we have many useful biotech crops that are sitting on the shelf. He gave a preview of the forthcoming CAST paper that will examine known agricultural and food technologies that are underutilized or not used at all.
Folta and Gutterson then joined the
panel discussion—a session moderated by Peterson that included expert insights
and a Q&A with the audience. All seemed to agree that communication is the
key, and those in the ag/science community need to actively and thoughtfully
join the conversation.
by dan gogerty, photos by Dwight Tomes
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