For decades the dairy industry has successfully milked the media market with its "Got Milk" campaign.
Now they are switching to a “Milk Life” campaign using action shots and cool filming techniques. With milk flying in the air and healthy folks bustin’ some moves, they emphasize the nutritional value and “hip nature” of milk.
But they still want to keep their "famous people with white mustaches" images in our minds. Celebrity endorsement overcame a sticky upper lip, and the campaign became famous.
From Beyonce to Austin Powers, stars were willing to chug the white stuff, and this site selected what they consider “31 Best Got Milk Photos.”
For a look at milk cows from other angles, check these blogs: