Menu Globalization--Fast Food Oddities in Any Language

Update October 2015

These Mcfood items from around the world include items such as lobster, taro root, or curry.

November 2013--Sixteen Fast-food Chains that Should Come to the United States. At least that's what these writers think, and with companies like China's "Kung-fu," Germany's "Weinerwald," and South Africa's "Chicken Licken," it all sounds like fun.

I tried many types of food during my years in Tokyo, but I never had the Panda Burger—no, it does not contain Panda bear meat. I also missed the Foie Gras Burger, Beard Papa’s Mille-Feuille (yeah, it’s an ice cream concoction--I had to look it up), and the coffee jelly frappuccino. But this photo-adorned website lets me enjoy a vast array of Japanese fast food vicariously—and in most cases, that’s good enough. My blog entry below (from 2012) looks at the globalization that’s occurring in a fast food industry that seems to be moving “freaky fast.” 

I’m Lovin’ It?

A recent online story highlights the obvious: Tastes around the world vary.  And even though major fast-food companies appear to be homogenizing the world with a one-size-fits-all product, they occasionally bend to local customs and sometimes benefit from taking their menus outside the box.  The MSN article, “Ten Fast Foods You Can’t Buy Here,” shows food items that major companies have modified to appeal to local tastes outside the United States.  Subway outlets in India offer curry and tandoori flavors in their sandwiches; Pizza Hut’s Chunky Loaded Pizza in Malaysia has so many layers, some think of it as a casserole; and Burger King’s dessert in Holland, The Hot Blondie, might not be politically correct to everyone, but the brownie, chocolate, and ice cream mix would probably appeal to most taste buds.

I should have jumped on this trend long ago. My wife and I spent four years in Australia during the 70s, and we knew we weren’t in Iowa anymore when the burgers we ordered came with “the works.”  Aussie grass-fed beef patties were topped with lettuce, tomato, onion, a fried egg, and beetroot; some snack bars in the Outback added baked beans and mashed potatoes. I needed a funnel to get it in my mouth without losing half of it. So now in the online article I see that Wendy’s in New Zealand stacked up a similar formula and called it a Rugby Burger. I’m not sure how many in the United States would scrum up for a burger garnished with beets. 

And in Japan, Burger King has the Meat Monster with cheese, bacon, onions, tomato, and chicken precariously perched on a burger.The carnivorous irony of it all. When we lived in Japan during the 80s and 90s, the object was to do as much as possible with small portions of meat. At that time, McDonald’s offered a Ginger Chicken burger and a three-section rice container, with sprinkles of tuna, egg, and hamburger layered over the respective sections. The McEverywhere franchise had the traditional meat patty in a bun wherever we travelled, but I did hear rumors of protests in cow-worshipping parts of Hindu India. Now I see they’ve added a McVeggie there, plus a type of Bubur Ayam chicken soup in Malaysia, and two items in Switzerland that must make the locals yodel with joy: the McZuri (veal) and the McGrillschnagg (sausage).

Before McDonald’s and Starbucks conquered the universe, Kentucky Fried Chicken had outposts in most of the countries we visited. As far as I know, the secret recipe for chicken did not lose much in translation, but I see that KFC has now added a dessert called the Krusher in Australia, Germany, and South Africa. With flavors like mango, Kit Kat, and Triple Choc Crunch, the drinks are mixed with large chunks of fruit or candy. How do you say “finger-lickin’ good” in German?

Of course, mass-produced fast food does not represent what the “locals” eat in general. Consumer tastes are influenced by tradition, religion, availability, climate, and economics. But the world has become more internationalized, and global corporations overwhelm local restaurants and threaten mom-and-pop grocery stores, so I guess it’s good to see that the mega-companies occasionally bend a bit too. Maybe the influence works both ways. Twenty years ago we took our children to a Tokyo Pizza Hut for the lunch buffet that included pizza slices topped with everything from corn to pineapple to squid. Nowadays in Ames, Iowa, I can order a large variety of pizza toppings and sample plenty of ethnic food. The old days of choosing only between a meat or cheese pizza are over. No McSquid burgers here yet, but I’m fine with that.   

by Dan Gogerty (photo from businessinsider.com)